Team Diverge
fused into a living system for Team Diverge, the athlete-led gaming brand founded by JuJu Smith-Schuster. We rebuilt their identity from static to kinetic crafting a brand that performs with the same precision, confidence, and creativity as the athletes behind it.
Color, rhythm, and code
Challenge
Rebuilding a brand born from competition and community
Our task was to design a visual language that could live anywhere from Twitch streams to streetwear drops without losing its pulse.
No items found.
Results
A digital identity that moves like an athlete
The new Team Diverge identity is designed to breathe, flex, and scale. Gold becomes the signal of dominance; black, the grounding force of focus. The logomark’s geometry is built for motion it animates seamlessly across digital touchpoints and apparel, symbolizing the balance between control and chaos that defines modern athletes.
.png)